Me Instrua!
Me Instrua!
Me Instrua!
Client
ME INTRUA!
Services
BRANDING & PACKAGING
Year
2021
Client
ME INTRUA!
Services
BRANDING & PACKAGING
Year
2021
Client
ME INTRUA!
Services
BRANDING & PACKAGING
Year
2021
Overview
Overview
Overview
Me Instrua! is the concept for a Brazilian NGO focused on fighting period poverty and raising awareness about female health.
Throughout the brand research phase I discovered that about 40% of people affected by period poverty are aged between 14 and 24 years old. To better target that age group I curated a trendy, illustration heavy visual identity, so that an younger audience would be more inclined to engage with the brand.
Even though the NGO was not formally establishment yet, it was a pleasure to bring this vision to life.
Services
Brand Identity
Creative Direction
Digital Design
Packaging Design
Me Instrua! is the concept for a Brazilian NGO focused on fighting period poverty and raising awareness about female health.
Throughout the brand research phase I discovered that about 40% of people affected by period poverty are aged between 14 and 24 years old. To better target that age group I curated a trendy, illustration heavy visual identity, so that an younger audience would be more inclined to engage with the brand.
Even though the NGO was not formally establishment yet, it was a pleasure to bring this vision to life.
Services
Brand Identity
Creative Direction
Digital Design
Packaging Design
Me Instrua! is the concept for a Brazilian NGO focused on fighting period poverty and raising awareness about female health.
Throughout the brand research phase I discovered that about 40% of people affected by period poverty are aged between 14 and 24 years old. To better target that age group I curated a trendy, illustration heavy visual identity, so that an younger audience would be more inclined to engage with the brand.
Even though the NGO was not formally establishment yet, it was a pleasure to bring this vision to life.
Services
Brand Identity
Creative Direction
Digital Design
Packaging Design
Packaging
Packaging
Packaging
An important aspect to Me Instrua! brand ethos was making sure they were inclusive to all genders identities and sexual orientations. Since providing people with free reusable menstrual pads was one of their main goals to help fighting period poverty, it was crucial that the packaging design was gender-neutral.
Aren't we all just tired of that same old pink/pastel flower packaging we see everywhere?
An important aspect to Me Instrua! brand ethos was making sure they were inclusive to all genders identities and sexual orientations. Since providing people with free reusable menstrual pads was one of their main goals to help fighting period poverty, it was crucial that the packaging design was gender-neutral.
Aren't we all just tired of that same old pink/pastel flower packaging we see everywhere?
An important aspect to Me Instrua! brand ethos was making sure they were inclusive to all genders identities and sexual orientations. Since providing people with free reusable menstrual pads was one of their main goals to help fighting period poverty, it was crucial that the packaging design was gender-neutral.
Aren't we all just tired of that same old pink/pastel flower packaging we see everywhere?
